Once Upon A Time...Plenty Boutique

There was a magical shop tucked away in Santa Ynez, CA. If you haven't already done so, plan a well worth it day trip. Meet the ladies behind Plenty Boutique, Jules and Steph...


 How did you two meet?? What was your road to becoming the owners of Plenty?

We met at a friends gathering 20 years ago when we were both pregnant. Even though we are the same age, Jules was having her first child and Steph was having her last. Jules has 2 boys 20 and 18. Steph has 4 girls 29, 27, 21 and 20.

We both took a jewelry class and started making jewelry.Our love of jewelry developed into the store “Plenty” through a friend that offered the space to us, hoping to feature our jewelry in a 300 sq. foot space. Even though it was tight we managed to develop our style into a full boutique featuring clothes and home goods, mostly vintage.

What are you most proud of (specific items or aspect) at your shop?

We both decided the things we are most proud of is the community connection. We have employed many people with a focus on our youth. We consider it a privilege to spend time with them. And yes “mothering” does happen at times.The other thing we do for community is support many local fundraisers. There is never a shortage of needs in our local community and we donate regularly. The last thing we are proud of is the fact that we have been in business for 6 years this October and have actually expanded to 800 SQ. feet with a yard and our own office. And we feel God blessed our business because we really knew nothing about running a business. Just that we thought it would be “fun” :) Many people warned us about going into business with a close friend also. We are happy to say although there are many challenges, we hold firm to the motto that relationships are more important than business. We also love the social aspect. Visiting with friends and meeting new ones from all over the world.

What are some your favorite things to do in your town?

There are many things we are fond of doing in our little town. But jules favorite is hiking in the beautiful nature that we are fortunate to call our home. Steph’s favorite thing would simply be seeing friendly faces everywhere she goes. Having come from a large city, she never gets tired of running into friends at the grocery store. Small town living is a real plus for her.

What's exciting on your horizon?

Making the website better is our goal this year. No new exciting plans for “Plenty” on the horizon because honestly we feel what keeps this store charming is its size and special one of a kind merchandise. Bigger isn’t always better.

Free plane ticket to anywhere: where would you go?

Jules’s free plane ticket anywhere would be to Oaxaca, Mexico. The cultural history and beautiful architectural combined with the diverse shopping opportunities are calling her name! And Steph’s ticket would take her to Israel, one of the richest historical places in the world.


...and they live happily ever after.