Go Small, Get Vintage (& win $50!)

Don't worry about cutting Thanksgiving short this year to stand in line to shop: avoid a people traffic jam, starting off the season frustrated and tired, instead of merry and bright. Sleep in the day after, get all dolled up, and go to small businesses in your area. Find a lovely for your loved one as you leisurely stroll through the holiday shopping season.


We are all to familiar with the hustle and ordeal Black Friday has become. Recently, we discovered a small initiative to take back our post-Thanksgiving shopping, known as Plaid Friday. Here is how they describe the concept:
The name Plaid Friday was conceived from the idea of weaving the individual threads of small businesses together to create a strong fabric that celebrates the diversity and creativity of independent businesses. Plaid Friday is the relaxing and enjoyable alternative to the big box store “Black Friday,” and is designed promote both local and independently owned businesses during the holidays.
Can't make it in Friday? Not to worry, Small Business Saturday (check out their Shop Small campaign) spotlights small businesses, too! In a season centered on celebrations with friends and family, we want to celebrate with our dear customers, too. So if you find yourself here in San Luis Obispo on Friday or Saturday, November 29-30th, Shop Small & Plaid with us. And to celebrate, every purchase you make here at Ruby Rose during these two days enters you into a drawing for $50 store credit! Vintage items already come attached to so much love, so spread gifts unique and local, Santa would be proud.