Investopedia explains "Pop-Up Retail":
The term "pop-up" refers to the short-term duration of the stores, which "pop up" one day and are gone the next.
Thank you to Brooks Antiques for hosting us for our Pop-up shop! We set up in the parking lot and had a blast!
Pop-up shops are popping up all over cities across the country--in store fronts, trucks, and trailers.
With internet shopping and advertising challenges, this has been a really convenient way of getting exposure for small businesses.